In the casino world, trends are constantly shifting. What’s popular today may not be the case in five or ten years, so it’s important to keep your finger on the pulse and understand how these changes will affect your business. That way, you can adjust your marketing strategy accordingly to ensure that you’re not left behind by the competition. To help you get started, we’ve rounded up some of the top casino marketing trends to watch out for.
1. The Games
No casino is complete without a wide variety of games to choose from. From classic table games like blackjack and poker to slots and roulette, there’s something for everyone at any level of experience. A good casino will offer a variety of options and prioritize transparency to make it easy for players to find what they’re looking for. For example, they’ll have clear terms and conditions that are readily available to all players and will feature well-known gaming software providers like NetEnt and Amatic.
2. The Violence
In true Scorsese fashion, Casino is a violent movie. But it’s not merely for shock value; it’s done to portray the reality of the mob’s influence in Vegas. The scenes involving the torture of De Niro with a vice, the attempted murder of Pesci with a car bomb, and the eventual burying of Ginger in a cornfield all happened to these real-life characters and were necessary to tell their story.
3. The Great Actors
While all of the actors in Casino are excellent, Sharon Stone is undoubtedly the star of the show. Her performance is both an evolution of her role as Basic Instinct’s Catherine Tramell and a reversal of it, as she exults in her ability to control men and makes it impossible for anyone to look away from her. This is one of the most memorable and touching performances in cinema history, and it’s hard to imagine anyone else pulling it off as well.
4. The No Good Guys
A movie with corruption and greed as its central themes has no room for heroes or heroines, and this is true of Casino as well. In this bleak tale of treachery and avarice, every key character is mired in sin and tragedy, so when they finally get their comeuppance, it feels satisfying.
5. The Use of Narrators
While the narrators in Casino are all excellent, there’s one who stands out above the rest: Ray Liotta as Henry Hill. He’s not only a formidable gangster but also a convincing narrator, and the contrast between his voice and that of Lorraine Bracco’s Karen is compelling. They’re both equally persuasive in their own way, making the film more immersive than it would be otherwise.
Whether you want to boost your reputation as a destination for group trips or attract more business events, these casino marketing trends can help you reach your goals. With tools like Cvent’s Competitive Market Ads and Search Ads, you can be sure that your casino will have prominent exposure to event planners in similar markets or sister destinations, allowing you to win group business that would otherwise have been lost.